09:30 - 10:15
10:15 - 10:45
Despite technology enabling campaigns to be more tightly targeted than ever, campaign effectiveness is falling and people don’t seem to be as enamoured with advertising as they used to be. To overcome it should advertisers should be looking to utilise the long forgotten variable of context?
Andrew jointly runs the strategy department at PHD UK, London. He is responsible for making sure PHD remains at the forefront of innovative planning and strategy work across the office’s client base, with particular responsibility for the Volkswagen group. He has also been lucky enough to work on the majority of PHD’s recent new business wins including Ferrero and HSBC. Originally born in Glasgow, he has lived in Kent for almost 16 years but through no small feat has managed to retain his accent. Andrew lives outside of London, where he can get stuck into his passion for Road/Mountain bike/Cyclocross/Time trialling, any form of cycling that exists really.
Espen Haugen er Planner i Kitchen Reklamebyrå. Han jobber med kunder som MENY, SpareBank 1, BUFDIR og Byggmakker.