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ANFO vender helhjertet tilbake med nok et seminar innen ADTECH-serien!

Hvordan kan teknologi og dataoptimalisering fremme kreativiteten?
Hvilke utfordringer står bransjen ovenfor, og hvordan skal vi forberede oss på de?

 

09.10 - 09.30

Hva er datadreven kreativitet?

Utviklingen innen markedsføring har aldri vært raskere enn i dag. Det er stadig nye plattformer å forholde seg til, den digitale atferden endrer seg og mediamakten flyttes gradvis over til forbruker. Alt dette resulterer i at kommunikasjonsindustrien må begynne å tenke på nye måter. Christian deler New Work  sine tanker og metoder for å møte den nye virkeligheten.

09.30 - 10.00

How can brands source the volume of creative work that's needed for digital channels?

The proliferation of digital channels, AdTech and data targeting has meant that brands need more culturally relevant creative work at speed, at volume and at a competitive price to cut through and engage audiences. How can brands and agencies meet this demand?

Maya Bogle is the co-Founder of Talenthouse, a platform dedicated to developing creative talent around the World with the technology to become the industry leading source of creative solutions for brands.

Talenthouse meets the rapidly growing demand amongst brand owners to deliver these solutions at speed, at scale, with cultural relevance and at competitive cost. Maya is championing this cause and has over 25 years experience in media.

She speaks regularly at conferences including Cannes Lions, Social Media Week New York, AdWeek Europe, Crowdsourcing Week Singapore, the London F.ounders Conference, Tech City Insider, the Media Summit Manchester, Ibiza Music Video Festival, Silicon Beach EU, NOAH and numerous educational establishments.

10.00 - 10.20

Hvordan skape digital Buzz

Hele Sverige ble lagt ut på Airbnb. Millioner engasjerte seg. Den svenske statsministeren delte kampanjen på Facebook. Hva er hemmeligheten bak en slik suksess? ”Sweden on Airbnb”er laget av Visit Sweden, Airbnb, Forsman & Bodenfors og SMFB Engine. Engine stod for markedsføringstrategien, PR og mediekjøpene. Kampanjen var en global suksess fra første sekund, og fikk flere enn 1800 presseomtaler verden over – i publikasjoner som USA Today, Mashable og New York Post, Fortune og Condé Nast, for å nevne noen.

 

10.20 - 10.50

Pause

10.50 - 11.15

How AI and Deep Learning is changing media planning and creative

With the advent of Machine Learning, Predictive Analytics and Deep Learning, the vast data pools held by agencies and brands can now be used to drive activities previously only ever done manually.

11.15 - 11.35

Ads that don’t suck

The new Socius CMP Socius Native enables marketers to generate next generation native ads by repurposing branded content from influencers, social feeds and sponsored articles. Since launch in January 17 Socius Native has been adopted by some of the world’s biggest publishing houses including Dow Jones, Penske Media, and Bonnier. Socius is HQ in Oslo with US team in NYC and is funded by Axel Springer and 500 Startups.

11.35 - 12.00

Monetizing Global Inventory

James Leaver, General Manager i MailOnline (Daily Mail) kommer til ADTECH: Creative og forteller om muligheter og utfordringer de ser og opplever i det "programmatiske markedet". James vil ha særlig fokus på det kreative mulighetsrommet som har åpnet seg. Temaer James vil fokusere på er blant annet header bidding og server to server. 

12.00 - 12.30

Lunsj

12.30 - 13.00

Is data led creative the end of creativity?

Increasingly we talk about the necessity of creative and data to work together, but is the end goal full automation? Looking at where automation is now, what the next steps are and why people aren't going to disappear from marketing quite yet.

13.00 - 13.30

The value of user experience in programmatic

13.30 - 14.00

Mobile Video in the era of data and automation - merging programmatic and creativity

Data-Driven Everything and the era of automation are upon us, forever changing the way brands run digital advertising. Simultaneously, brands are moving away from traditional video formats and looking for brand-safe, viewable solutions which mirror user behaviour - as we now spend the majority of our time on mobile. The rise of video consumption on mobile has at the same time squeezed publishers to keep up with consumers’ demand for video content.
 
Join us as we take a deep dive into over 2 years of video insights to uncover how the rise of video has affected programmatic buying and media consumption behaviour. We will also explore how to attribute success and KPIs across the entire media buying chain.

14.00 - 14.15

Kaffepause

14.45 - 15.10

Case: Propr.no - Når kreativ kommunikasjon møter harde data

Er det mulig å få ledende kreatører og programmatiske spesialister til å spille hverandre gode? Hvordan kan to ytterpunkter innen marketing-faget sammen drive frem nye arbeidsmetoder og sterkere resultater? Amidays og Anorak deler sine erfaringer, suksesskriterier og praktiske råd fra ulike deler av sitt samarbeid som sikrer Propr.no datadrevet kreativitet i praksis. Presentasjonen holdes på svensk med et minimum av stammespråk og buzzwords.