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ADTECH: Creative

26.10.2017

Sted: Thon Conference kl. 09.10 – 15.30

ANFO vender helhjertet tilbake med nok et seminar innen ADTECH-serien!

Hvordan kan teknologi og dataoptimalisering fremme kreativiteten?
Hvilke utfordringer står bransjen ovenfor, og hvordan skal vi forberede oss på de?

 

Påmelding

09.10 - 09.30

Hva er datadreven kreativitet?

Utviklingen innen markedsføring har aldri vært raskere enn i dag. Det er stadig nye plattformer å forholde seg til, den digitale atferden  endrer seg og mediamakten flyttes gradvis over til forbruker. Alt dette resulterer i at kommunikasjonsindustrien må begynne å tenke på nye måter. Christian deler New Work  sine tanker og metoder for å møte den nye virkeligheten.

09.30 - 10.00

Talenthouse

Maya Bogle is the co-Founder of Talenthouse, a platform dedicated to developing creative talent around the World with the technology to become the industry leading source of creative solutions for brands.

Talenthouse meets the rapidly growing demand amongst brand owners to deliver these solutions at speed, at scale, with cultural relevance and at competitive cost. Maya is championing this cause and has over 25 years experience in media.

She speaks regularly at conferences including Cannes Lions, Social Media Week New York, AdWeek Europe, Crowdsourcing Week Singapore, the London F.ounders Conference, Tech City Insider, the Media Summit Manchester, Ibiza Music Video Festival, Silicon Beach EU, NOAH and numerous educational establishments.

10.00 - 10.20

Hvordan skape digital Buzz

10.20 - 10.50

Pause

10.50 - 11.20

Unngå den programmatiske fella - utnytt programmatiske muligheter

11.20 - 11.45

Mobile Video in the era of data and automation - merging programmatic and creativity

Data-Driven Everything and the era of automation are upon us, forever changing the way brands run digital advertising. Simultaneously, brands are moving away from traditional video formats and looking for brand-safe, viewable solutions which mirror user behaviour - as we now spend the majority of our time on mobile. The rise of video consumption on mobile has at the same time squeezed publishers to keep up with consumers’ demand for video content.
 
Join us as we take a deep dive into over 2 years of video insights to uncover how the rise of video has affected programmatic buying and media consumption behaviour. We will also explore how to attribute success and KPIs across the entire media buying chain.
 
 

 

11.45 - 12.10

Monetizing Global Inventory

James Leaver, General Manager i MailOnline (Daily Mail) kommer til ADTECH: Creative og forteller om muligheter og utfrordringer de ser og opplever i det "programmatiske markedet". James vil ha særlig fokus på det kreative mulighetsrommet som har åpnet seg. Temaer James vil fokusere på er blant annet header bdding og server to server. 

12.10 - 12.55

Lunsj

12.40 - 12.40

How AI and Deep Learning is changing media planning and creative

With the advent of Machine Learning, Predictive Analytics and Deep Learning, the vast data pools held by agencies and brands can now be used to drive activities previously only ever done manually'With the advent of Machine Learning, Predictive Analytics and Deep Learning, the vast data pools held by agencies and brands can now be used to drive activities previously only ever done manually.

12.55 - 13.25

Is data led creative the end of creativity?

Increasingly we talk about the necessity of creative and data to work together, but is the end goal full automation? Looking at where automation is now, what the next steps are and why people aren't going to disappear from marketing quite yet. 

 

13.25 - 13.45

Case: Propr.no - Når kreativ kommunikasjon møter harde data

Er det mulig å få ledende kreatører og programmatiske spesialister til å spille hverandre gode? Hvordan kan to ytterpunkter innen marketing-faget sammen drive frem nye arbeidsmetoder og sterkere resultater? Amidays og Anorak deler sine erfaringer, suksesskriterier og praktiske råd fra ulike deler av sitt samarbeid som sikrer Propr.no datadrevet kreativitet i praksis. Presentasjonen holdes på svensk med et minimum av stammespråk og buzzwords.
 
 
 

13.45 - 14.15

The value of user experience in programmatic

Påmelding

Foredragsholdere

Erol Soyer - Founder and CEO of ProgRox
Aris Theophilakis, CEO Futatsu Industries
Arvid Cedergren, Co-Founder, Amidays
Charlie Ashe, Client Partner at The Programmatic Advisory
Christian Raae, Byråleder, New Work
Hossein Houssaini, Global Head of Programmatic. Havas
James Leaver, General Manager, International, MailOnline
Kristjan Mar Hauksson, SMFB Engine
Maya Bogle, Co-Founder, Talenthouse
Nicklas Bohman, Planner og Partner, Anorak
Nicolò Palestino, Commercial Director Italy, Widespace
Svein Larsen, FUTATSU