08:45 - 09:00
Her kommer rykende ferske tall fra ANFO rapporten; Den Store Annonsørrapporten 2018.
Rapporten er et resultat av en større studie gjennomført blant norske annonsører.
Rapporten har tidligere fått stor oppmerksomhet da vi valgte å gå ut med det vi opplevde som oppsiktsvekkende funn rundt bekymringer knyttet til nye måter å kjøpe reklame på, les programmatisk, og en tydelig opplevd mistillit til mediebyråene knyttet til åpenhet rundt inntjening.
Har tallene endret seg for 2018? Har kunnskapen til annonsørene bedret seg? Har tilliten til byråene økt som følge av økt fokus? Velger flere annonsører å gjøre programmatiske kjøp inhouse?
09:00 - 09:25
Thomas Wrobel became a member of the trivago team in 2012. Since joining, he has developed, established and overseen various marketing channels. Prior to his role at trivago, he worked predominately within media agencies, of which MediaCom was the most recent where he was responsible for managing online campaigns for some of the world's most well-known brands. His ambition and drive are visible in his professional career in online marketing.
09:25 - 09:50
We live in interesting times. Facebook, Amazon, Netflix and Google have become a worldwide threat to the profitability of linear TV advertising. P&G have pulled huge budget – and the credibility - out of digital advertising. What is the poor advertiser – and TV platform owner – to do? Addressable TV advertising may provide an answer.
09:50 - 10:20
10:20 - 10:50
10:50 - 11:15
While programmatic has undoubtedly been a big step forward for digital advertising, has it lived up to the near-utopian promise of painlessly connecting marketers with potential customers, with cost efficiency, and in a brand-safe environment?
Nigel Gilbert, Chief Market Strategist, EMEA at AppNexus, will discuss future of programmatic trading, what the next 12 months look like and the key themes that impact the market: marketplaces and value chain transparency, efficiency & effectiveness and differentiation & outcomes through machine learning, and privacy & legislation.
11:15 - 12:00
12:00 - 12:20
12:20 - 12:40
12:40 - 13:00
13:25 - 13:50
Last Year Adform discovered one on the biggest Botnets of all time. Fraud is still a problem, but with the HyphBot discovery we showed how it is possible to effectively find and fight fraud.
Andreas Sierts joined Adform in March 2017, as Director Strategic Operations and Business Intelligence he is managing the portfolio of strategic projects within Adform as well as being globally responsible for internal data analysis and data-consulting within client projects. Before Andreas came to Adform, he worked 12 years on the agency side, where he was Director BI, to drive data-driven-marketing and data-analytics for clients.
13:50 - 14:15
Om digitale utfordringer, de litt større spørsmålene knyttet til internet, nett nøytralitet og GDPR. Det er dessverre slik at de nye kravene knyttet til bla GDPR er en konsekvens av at litt for mange av oss har gjort ting vi ikke burde gjort. Fordi ting er mulig betyr ikke det automatisk at vi skal gjøre det.
14:15 - 15:00
In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.
Bob Hoffman is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media. He is author of "Marketers Are From Mars, Consumers Are From New Jersey", "101 Contrarian Ideas About Advertising," (which became the #1 selling advertising book at Amazon,) "The Ad Contrarian," and "Quantum Advertising." He also writes "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club. Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013. Previously, Bob was ceo of Mojo USA and president and creative director of Allen & Dorward.
Dr. Johnny Ryan is Head of Ecosystem for PageFair, currently focusing on GDPR, the ePrivacy Regulation, and media sustainability. His expert commentary on adblocking, privacy, and digital has appeared in publications all over the world. He has a background in policy think tanks, academia, and media. He started his career as a designer, and returned to design thinking later as Executive Director of The Innovation Academy at University College Dublin. He was an associate on the emerging digital environment at the Judge Business School of the University of Cambridge, and occasionally lectures at the Business School of University College Dublin. He has a PhD from the University of Cambridge.
Henric Smolak is a true Content Marketing and Native Advertising Evangelist who is works as the CRO & Partner at Strossle where he has been responsible to develop their commercial offering against advertisers. Henric believes that marketing should enrich the user experience instead of destroying it and he's a frequently hired keynote speaker on this topic. Henric also hosts and produces Sweden’s biggest tech/digital podcast called ”Under 15” where he every week meets an expert to discuss various technologies and digital topics.
Håvard Rønnevig Bakken har tidligere jobbet som analysedirektør i mediebyrågrupperingen Omnicom Media Group (OMD og PHD). Han har bla hovedfag i sosiologi har bred salgs- og analysekompetanse med omfattende erfaring fra media, reklame og nå senest mediebyrå. Håvard er lidenskapelig opptatt av surdeigsbakst og trening. Nylig gjennomførte han Ironman.
JACOB LACHMANN BIO: Jacob Lachmann has been a pioneer in the online ad space and digital marketing since 1996. Currently, he is the CEO of AudienceProject, a unique, award-winning MarTech company delivering transparency and optimising advertiser outcomes for brands, publishers and agencies in the digital ad industry, a company which he joined in August 2015. Prior to AudienceProject, Jacob acted as VP of Sales at AOL Platforms International out of London. He joined AOL January 2011, following the acquisition of GoViral, the branded content distribution company he joined as a shareholder in early 2009. During his time as Managing Director Nordics at GoViral, he set up offices in Sweden and Norway and doubled the business every year for four years. Understanding the mechanisms of driving digital audiences on a global scale as well as experience in growing strong organisations are the cornerstones of Jacob’s work. Before GoViral/AOL Jacob spent seven years at German stock listed company ad pepper, which he joined prior to the IPO. Jacob acts as an industrial advisor for corporate finance houses, holds board positions and is a frequent speaker at conferences around Europe.
Hensikt er et nystartet digitalbyrå og uavhengig mediebyrå med fokus på selvbetjente løsninger og automatisering.
Nigel Gilbert, VP of Strategic Development, EMEA Nigel has been with AppNexus since 2011, holding the position of VP of Sales, EMEA before being appointed the VP of Strategic Development for the entire region. Prior to joining AppNexus, Nigel served as Head of Orange Ad Market (UK & FR) for France Telecom. He was responsible for all commercial operations at Orange Ad Market, the real-time bidding (RTB) exchange. Previously, Nigel was a co-founder of Unanimis, the first and largest digital publisher network in the UK. As Commercial Director for Unanimis, he established and managed sales operations for eBay, BBC, Channel 5, and the London Stock Exchange, among others. At the time Unanimis was acquired by the Orange France Telecom Group in 2009, it was one of the largest digital buying points in the UK.
Stefan Kehl, Market Director, Denmark & Norway, Supply Evangelism Team, AppNexus Twitter: @programmaticno LinkedIn: https://www.linkedin.com/in/stefankehlappnexus/ Stefan Kehl is Market Director for Denmark and Norway in AppNexus’ Supply Evangelism Team, which represents Microsoft’s 100% programmatic inventory on MSN, Skype, Outlook.com and Windows. Stefan’s main responsibility is to identify and increase demand in the Danish and Norwegian markets, as well as to educate and consult around programmatic buying strategies. Stefan has a background as a management consultant from Capgemini Consulting and has also five years of experience from Microsoft Advertising, both as Nordic Monetization Manager and Programmatic Manager responsible for Microsoft’s Ad Exchange in Norway. He has a Masters in International Business Administration from Copenhagen Business School with a specialization in strategy and marketing.
Thomas Wrobel works since 2012 at trivago. He established various digital marketing channels at trivago and administers them. Before that, he worked at a well-known network media agency and a full service eCommerce solution. After ten years of experience in dynamic and digital marketing and eCommerce, he is now focussing on marketing technologies.
im Nilo er byråleder for Zenith, og har før dette jobbet mange år for Facebook i inn- og utland. Han er tidligere gründer, vært involvert i oppstarten av flere selskaper som blant annet Inzpire.me og Dr. Dropin, og sitter for tiden som styremedlem i netthandelskonsernet Brandsdal Group og Bank 2.
Vincent has been a marketing and communications consultant for longer than he cares to remember and his company, OBICO, has worked recently with IKEA worldwide, with Delsey in France, with TV Norge in Norway, with KVD in Sweden, with H P Therkelsen, Steensgaard and Morsø in Denmark, with Nederman in the USA and with the Oras Group across Europe. He also consults with Omnicom and ZenithOptimedia on media issues and has been involved in moves to develop future TV advertising systems.