Programmatisk er for mange fortsatt et uoversiktlig marked og noen opplever det som en storm i ukjent farvann med sviktende navigasjonsutstyr. På ADTECH: Programmatisk sørger vi for at du som annonsør kommer på rett kurs og trygt i havn. Vi belyser utfordringer, fordeler, tips, case og mye mer.
08:50 - 09:10
Funn fra årets rapport som tidligere fått stor oppmerksomhet da vi valgte å gå ut med det vi opplevde som oppsiktsvekkende funn av bekymringer til nye måter å kjøpe reklame på, les programmatisk. Rapporten har også vist en tydelig opplevd mistillit til mediebyråene knyttet til åpenhet rundt inntjening.
– Har tallene endret seg for 2019?
– Har kunnskapen til annonsørene bedret seg?
– Har tilliten til byråene økt som følge av økt fokus?
– Velger flere annonsører å gjøre programmatiske kjøp inhouse?
09:10 - 09:40
Dr Johnny Ryan is Chief Policy & Industry Relations Officer at Brave. His previous roles include Head of Ecosystem at PageFair, and Chief Innovation Officer of The Irish Times. He has a PhD from the University of Cambridge, and is a Fellow of the Royal Historical Society.
09:40 - 10:05
Get an inspiring insight into the world of Native advertising and how to implement it as a strong driver for both brand and performance. In this break-out session Kenneth Landbo will cover the varieties within Native from advertorials to programmatic Native seen from the publisher and client side as well as assets required to succeed.
10:05 - 10:25
Christine har lang fartstid i mediebransjen og vil vise konkrete eksempler på hvordan Publicis benytter programmatiske muligheter for å oppnå gode resultater for kundene sine.
10:55 - 11:20
11:20 - 11:45
Influencer marketing is fast becoming a significant part of the future of digital and yet it is still a work in progress; with brands requiring guidelines and guidance on how to manage it within their performance programme. This session will talk through the top tips on how best to on board influencer marketing to ensure that it compliments both the business and partnership strategies.
11:45 - 12:10
Adjinn is a global provider of digital advertising intelligence products. Its advanced website crawling technology provides comprehensive awareness of any brand ́s digital advertising activity. It allows global brands, publishers and agencies to fully understand the performance and evolution of both their own digital campaigns and those of their competitors in real time.
12:55 - 13:40
Chris was recently described by The Guardian as a long haired twinkly eyed cross between Richard Branson and a wizard. It is this relaxed, entertaining, yet challenging style that instills in people the understanding of who they really are and what makes them jump out of bed every morning.
When you learn how to reconnect with your inner genius, you have the skills to make good stuff happen. You will feel more confident, energised and alive. All in all, it delivers a shinier, happier version of you. More creative, productive and inspired.
13:40 - 14:05
Since its early days, programmatic has improved advertising in both process and efficiency, delivering targeted advertising and reducing wasted spend, but over the last year the sector saw rapid growth followed by a peak in the challenges facing it.
The programmatic industry is now at a stage of maturity, a ‘second wave,’ where brands are demanding more in-depth insights into the ‘how’ and ‘why’ of their programmatic campaigns. Differences are appearing between markets, which can be dramatic in areas such as regulation, trading nuances, content consumption and human behaviour, all of which can no longer be solved by a global ‘one size fits’ all strategy and data approach.
In digital advertising, the battleground has shifted and the challenge now is to win eyes on all screens. This is resulting in a never-seen-before convergence of traditional broadcasters, telco companies and gaming manufacturers. To navigate and leverage media and content fragmentation, simplification will be critical.
14:05 - 14:25
14:25 - 14:45
The programmatic auction system should be restructured as a classic single-stage 2PA. This would retain the benefits of the present model were the highest bidder always wins (1PA) while adding the benefits of a 2PA system (bidding truthfully is optimal). Svein will show us how this could be achieved.
14:45 - 15:05
Ordstyrer: Carsten Gunnarstorp – Advokat, ANFO
Camilla Helling Fuglem – Direktør Data, Aller Media
Marius Huseby Gulbrandsen – Audience Data Manager, Orkla Marketing & Innovation
15:05 - 15:25
Ordstyrer: Håvard Rønnevig Bakken – Fagdirektør, ANFO
Marko Milekvist – Manager, DNB
Tomas Borgen Torgersen – Chief Commercial Officer, Kobler
Tord Sollie – Head of MBA, MediaComs kreative byrå
Frode Sylliåsen, Digital direktør, OMD
Marius Backer Patrocollo – Commercial Director/Country lead, Adform
With close to 20 years of experience in the media industry, covering both analog and digital advertising, Kenneth Landbo is as close to being a media planning expert as one can be. Kenneth Landbo heads sales for Verizon Media in the Nordics and Netherlands and has planned global campaigns for brands such as Bang & Olufsen, VELUX and Novartis. Prior to his two years with Verizon Media, Kenneth has worked for the global publisher, Metro.
Christine Torp har over 13 års erfaring med digital kommunikasjon og annonsering. Hun leder i dag Performance teamet i Starcom, som blant annet har vunnet gull i kategorien Multikanal to år på rad i INMA Performance Awards. Christine har ekspertise til å se på totaliteten i mediekjøp og mediestrategi, og organisering rundt dette for best mulig effekt for annonsører. Hun jobber tett med toneangivende annonsører som Telenor, Storebrand og Bertel O. Steen.
Francis joined the adjinn team as International Product Leader. In addition to his primary focus of leading the adjinn solutions from a Product perspective, he is also charged with directing the business' partnership with Nielsen. Francis joined adjinn after an eight-year tenure at Nielsen, where he successfully worked in a variety of International Product Leadership centric roles, for a host of the organization's leading Digital and Television solutions. Throughout the course of his 20-plus year international career, Francis has worked primarily as an IT and Marketing Consultant mostly for digital-centric businesses from his native Canada, to the Netherlands and finally settling in Madrid, Spain in 2001 where he continues to be based. Prior to joining Nielsen, he spent 5 years with WPP agencies' GroupM and 24-7 RealMedia as Head of Training and Research for Online Marketing.
Håvard Rønnevig Bakken er fagansvarlig i ANFO og hovedansvarlig for ANFO Effekt. Han er utdannet cand.polit fra UiO og har en bred salgs- og analysekompetanse med erfaring fra media, reklame- og mediebyrå. Håvard har også en ledende rolle i ANFO sine analyseprosjekter.
Jan Morten Drange er administrerende direktør i ANFO. Han er utdannet siviløkonom og har bakgrunn fra media og reklamebransjen. Etter "noen år" i bransjen har Jan Morten et omfattende nettverk både i Norge og internasjonalt og han sitter også i WFA (World Federation of Advertisers) Excetutive Committee.
Luca Brighenti is a Digital marketing professional, Lecturer and Opinion leader in the Media and Advertising Technology world. He works with major EU and US based companies and media industry associations, with experience in managing and developing data-driven & new business and entrepreneurial projects in the Digital media and Ecommerce industry. He is a tech-geek at heart and a professional communicator, fast learner, forward thinker, first mover, relationship builder and Fraud fighter. A crossover between technology, product and commercial development.
Joining AppNexus in 2014, Paula leads the New Business team for Northern Europe and is responsible for the commercial strategy and growth of the company across the region. Prior to this, Paula was Commercial Director at Rockabox (Scoota) where she was responsible for the commercial activity across all digital products, increasing the company’s platform reach by 500% in the last quarter of 2014. Paula previously worked at News International as International Digital Trader where she was solely responsible for all international commercial activity, looking after all revenue and management of all overseas teams.
CEO & founder at Seefore Group, a consulting firm focus on Advertisers, Start Ups and Tech companies, providing strategic advisory services to big corporate, small and mid-size companies, entrepreneurs, venture capital firms, private equity firms, and strategic acquirers. Experienced Country Manager (Meetrics and Digilant) with a demonstrated history of working in the information technology and services industry . Previously Industry Manager EMEA for some of the most relevant player within the digital tech&advertising environment (e.g. Yahoo!)