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  • OSLO, NORWAY - JUNE 14: (EXCLUSIVE COVERAGE) Atmosphere at Adtech Programmatisk event organized by ANFO at Latter on June 14, 2018 in Oslo, Norway. (Photo by Rune Hellestad/Getty Images  for ANFO)

    ADTECH: Programmatisk 2019

Velkommen til ADTECH: Programmatisk 2019

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Programmatisk er for mange fortsatt et uoversiktlig marked og noen opplever det som en storm i ukjent farvann med sviktende navigasjonsutstyr. På ADTECH: Programmatisk sørger vi for at du som annonsør kommer på rett kurs og trygt i havn. Vi belyser utfordringer, fordeler, tips, case og mye mer.

08:15 - 08:45

Kaffe og registrering

08:45 - 08:50

Dagens konferansier ønsker dere velkommen!

08:50 - 09:10

Den Store Annonsørrapporten

Funn fra årets rapport som tidligere fått stor oppmerksomhet da vi valgte å gå ut med det vi opplevde som oppsiktsvekkende funn av bekymringer til nye måter å kjøpe reklame på, les programmatisk. Rapporten har også vist en tydelig opplevd mistillit til mediebyråene knyttet til åpenhet rundt inntjening.

– Har tallene endret seg for 2019?

– Har kunnskapen til annonsørene bedret seg?

– Har tilliten til byråene økt som følge av økt fokus?

– Velger flere annonsører å gjøre programmatiske kjøp inhouse?

 

09:10 - 09:40

Let’s reform Adtech, not kill it

Dr Johnny Ryan is Chief Policy & Industry Relations Officer at Brave. His previous roles include Head of Ecosystem at PageFair, and Chief Innovation Officer of The Irish Times. He has a PhD from the University of Cambridge, and is a Fellow of the Royal Historical Society.

09:40 - 10:05

Drive brand and performance within Native

Get an inspiring insight into the world of Native advertising and how to implement it as a strong driver for both brand and performance. In this break-out session Kenneth Landbo will cover the varieties within Native from advertorials to programmatic Native seen from the publisher and client side as well as assets required to succeed.

10:05 - 10:25

8 ting du bør tenke på når du kjøper media i 2019

Christine har lang fartstid i mediebransjen og vil vise konkrete eksempler på hvordan Publicis benytter programmatiske muligheter for å oppnå gode resultater for kundene sine.

10:25 - 10:55

Pause

10:55 - 11:20

Full St(u)ck: connecting the dots

How many tools are in your MarTech/AdTech stack? If you’re an average marketer, the answer is around 12 for MarTech and other 8 for AdTech, isn't it? Today, we have tools for everything like email marketing, ecommerce, search, .. and we use marketing automation, predictive analytics, CRMs and more to understand mobile, social, display, TV, online, offline – and so on. 
 
Many provide a big amount of data and the better ones help transform that data into meaningful information. However, the big question still looms: how to connect the dots across them all?

11:20 - 11:45

Top Tips for performance-based influencer marketing and how best to onboard these in your performance programme

Influencer marketing is fast becoming a significant part of the future of digital and yet it is still a work in progress; with brands requiring guidelines and guidance on how to manage it within their performance programme. This session will talk through the top tips on how best to on board influencer marketing to ensure that it compliments both the business and partnership strategies.

11:45 - 12:10

Benchmark your campaigns against the industry

Adjinn is a global provider of digital advertising intelligence products. Its advanced website crawling technology provides comprehensive awareness of any brand ́s digital advertising activity. It allows global brands, publishers and agencies to fully understand the performance and evolution of both their own digital campaigns and those of their competitors in real time. 

Nielsen and Adjinn are collaborating to provide the Norwegian advertisers  Adjinn’s digital advertising information.  

12:10 - 12:55

Lunsj, mingle og møte sponsorer!

12:55 - 13:40

Upping your Elvis!

Chris was recently described by The Guardian as a long haired twinkly eyed cross between Richard Branson and a wizard. It is this relaxed, entertaining, yet challenging style that instills in people the understanding of who they really are and what makes them jump out of bed every morning.

When you learn how to reconnect with your inner genius, you have the skills to make good stuff happen. You will feel more confident, energised and alive. All in all, it delivers a shinier, happier version of you. More creative, productive and inspired.

13:40 - 14:05

AdTech – Rules of Engagement

Since its early days, programmatic has improved advertising in both process and efficiency, delivering targeted advertising and reducing wasted spend, but over the last year the sector saw rapid growth followed by a peak in the challenges facing it. 

The programmatic industry is now at a stage of maturity, a ‘second wave,’ where brands are demanding more in-depth insights into the ‘how’ and ‘why’ of their programmatic campaigns.  Differences are appearing between markets, which can be dramatic in areas such as regulation, trading nuances, content consumption and human behaviour, all of which can no longer be solved by a global ‘one size fits’ all strategy and data approach.

In digital advertising, the battleground has shifted and the challenge now is to win eyes on all screens. This is resulting in a never-seen-before convergence of traditional broadcasters, telco companies and gaming manufacturers. To navigate and leverage media and content fragmentation, simplification will be critical. 

14:05 - 14:25

Pause

14:25 - 14:45

Sold, for more than you should have paid!

The programmatic auction system should be restructured as a classic single-stage 2PA. This would retain the benefits of the present model were the highest bidder always wins (1PA) while adding the benefits of a 2PA system (bidding truthfully is optimal). Svein will show us how this could be achieved.

 

14:45 - 15:05

Adtalk: Dypdykk i persondata: Hva kunder vil forvente og tillate

  • Vil data som kunden har delt frivillig være mer verdifulle enn andre data?
  • Kommer kundene til å gi samtykke til innsamling og videresalg av data?
  • Hvor viktig blir tillit i arbeidet med å innhente samtykker fra kundene?
  • Hvor viktig blir det å tilby kundene en motytelse for å gi samtykke?
  • Vil penger være den viktigste motytelsen?

Ordstyrer: Carsten Gunnarstorp – Advokat, ANFO

Camilla Helling Fuglem – Direktør Data, Aller Media

Marius Huseby Gulbrandsen – Audience Data Manager, Orkla Marketing & Innovation

Jan Berthrand Danielsen – Account Director, Adform
 

15:05 - 15:25

Adtalk: Hvordan levere den ultimate personalisering samtidig som valg og spontanitet opprettholdes?

  • Hva er den optimale personaliseringen for merkevarer og kunder?
  • Market of one: Hvordan lage strategier som gjør at hver interaksjon føles helt individualisert?
  • Delikat balanse: Hvordan sikre riktig mengde tilpassing og valg?
  • Kan for mye personalisering begrense potensialet for tilfeldige kjøp?
  • Hvordan unngå farene ved "creepy" personalisering?

Ordstyrer: Håvard Rønnevig Bakken – Fagdirektør, ANFO

Marko Milekvist – Manager, DNB

Tomas Borgen Torgersen – Chief Commercial Officer, Kobler

Tord Sollie – Head of MBA, MediaComs kreative byrå 

Frode Sylliåsen, Digital direktør, OMD 

Marius Backer Patrocollo – Commercial Director/Country lead, Adform