Programmatisk er for mange fortsatt et uoversiktlig marked og noen opplever det som en storm i ukjent farvann med sviktende navigasjonsutstyr. På ADTECH: Programmatisk sørger vi for at du som annonsør kommer på rett kurs og trygt i havn. Vi belyser utfordringer, fordeler, tips, case og mye mer.
08:50 - 09:10
Funn fra årets rapport som tidligere fått stor oppmerksomhet da vi valgte å gå ut med det vi opplevde som oppsiktsvekkende funn av bekymringer til nye måter å kjøpe reklame på, les programmatisk. Rapporten har også vist en tydelig opplevd mistillit til mediebyråene knyttet til åpenhet rundt inntjening.
– Har tallene endret seg for 2019?
– Har kunnskapen til annonsørene bedret seg?
– Har tilliten til byråene økt som følge av økt fokus?
– Velger flere annonsører å gjøre programmatiske kjøp inhouse?
09:10 - 09:40
Dr Johnny Ryan is Chief Policy & Industry Relations Officer at Brave. His previous roles include Head of Ecosystem at PageFair, and Chief Innovation Officer of The Irish Times. He has a PhD from the University of Cambridge, and is a Fellow of the Royal Historical Society.
09:40 - 10:05
Get an inspiring insight into the world of Native advertising and how to implement it as a strong driver for both brand and performance. In this break-out session Kenneth Landbo will cover the varieties within Native from advertorials to programmatic Native seen from the publisher and client side as well as assets required to succeed.
10:05 - 10:25
Christine har lang fartstid i mediebransjen og vil vise konkrete eksempler på hvordan Publicis benytter programmatiske muligheter for å oppnå gode resultater for kundene sine.
10:55 - 11:20
11:20 - 11:45
Influencer marketing is fast becoming a significant part of the future of digital and yet it is still a work in progress; with brands requiring guidelines and guidance on how to manage it within their performance programme. This session will talk through the top tips on how best to on board influencer marketing to ensure that it compliments both the business and partnership strategies.
11:45 - 12:10
Adjinn is a global provider of digital advertising intelligence products. Its advanced website crawling technology provides comprehensive awareness of any brand ́s digital advertising activity. It allows global brands, publishers and agencies to fully understand the performance and evolution of both their own digital campaigns and those of their competitors in real time.
12:55 - 13:40
Chris was recently described by The Guardian as a long haired twinkly eyed cross between Richard Branson and a wizard. It is this relaxed, entertaining, yet challenging style that instills in people the understanding of who they really are and what makes them jump out of bed every morning.
When you learn how to reconnect with your inner genius, you have the skills to make good stuff happen. You will feel more confident, energised and alive. All in all, it delivers a shinier, happier version of you. More creative, productive and inspired.
13:40 - 14:05
Since its early days, programmatic has improved advertising in both process and efficiency, delivering targeted advertising and reducing wasted spend, but over the last year the sector saw rapid growth followed by a peak in the challenges facing it.
The programmatic industry is now at a stage of maturity, a ‘second wave,’ where brands are demanding more in-depth insights into the ‘how’ and ‘why’ of their programmatic campaigns. Differences are appearing between markets, which can be dramatic in areas such as regulation, trading nuances, content consumption and human behaviour, all of which can no longer be solved by a global ‘one size fits’ all strategy and data approach.
In digital advertising, the battleground has shifted and the challenge now is to win eyes on all screens. This is resulting in a never-seen-before convergence of traditional broadcasters, telco companies and gaming manufacturers. To navigate and leverage media and content fragmentation, simplification will be critical.
14:05 - 14:25
14:25 - 14:45
The programmatic auction system should be restructured as a classic single-stage 2PA. This would retain the benefits of the present model were the highest bidder always wins (1PA) while adding the benefits of a 2PA system (bidding truthfully is optimal). Svein will show us how this could be achieved.
14:45 - 15:05
Ordstyrer: Carsten Gunnarstorp – Advokat, ANFO
Camilla Helling Fuglem – Direktør Data, Aller Media
Marius Huseby Gulbrandsen – Audience Data Manager, Orkla Marketing & Innovation
15:05 - 15:25
Ordstyrer: Håvard Rønnevig Bakken – Fagdirektør, ANFO
Marko Milekvist – Manager, DNB
Tomas Borgen Torgersen – Chief Commercial Officer, Kobler
Tord Sollie – Head of MBA, MediaComs kreative byrå
Frode Sylliåsen, Digital direktør, OMD
Marius Backer Patrocollo – Commercial Director/Country lead, Adform